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November 8, 2023

The Hexagon Cup announces exclusive partnership with ticketmaster for inaugural event ticket sales

By the Hexagon Cup team

Madrid, 8th of November:  The Hexagon Cup, the newcomer padel tournament, is thrilled to announce an exclusive partnership with Ticketmaster, the global leader in ticketing, to manage and sell ticket packages for its inaugural event, taking place in Madrid next February.

The Hexagon Cup, set to take place at the historic Madrid Arena, promises to deliver an unparalleled spectacle in the sport, showcasing the world’s best padel players competing under celebrity backed teams from the world of sport and entertainment.

Born under the slogan "For the Fans. For the Players. For the Game", the innovative Hexagon Cup padel project will see male, female and ‘next gen’ players combine with leading team owners from global sports and entertainment to compete for a share of an impressive one-million euro prize fund, creating an exciting new team competition.

For its first event, the Hexagon Cup will take over the country’s historic Madrid Arena and create a big show experience. This will include an engaging Fan Village filled with player autograph sessions, player training courts, coaching sessions, live concerts and entertainment, shops, exhibitors, food trucks and top gastronomy offerings, plus world-class VIP hospitality offerings.

Ticketmaster's cutting-edge technology and extensive reach in the ticketing industry align perfectly with The Hexagon Cup's commitment to offering fans a world-class experience. Through this partnership, attendees can expect user-friendly online ticketing platforms, flexible package options, and a secure purchasing environment.

"We are excited to partner with Ticketmaster for our inaugural event," said Enrique Buenaventura, founder and member of the Hexagon Cup Advisory Board. "Ticketmaster's reputation for excellence in ticketing aligns seamlessly with our mission to provide fans with an unforgettable experience. This collaboration will ensure a smooth and convenient ticketing process, allowing fans to focus on all the action this historic event will deliver."

Hexagon Cup is an event where fan participation takes on a leading role. For instance, getting to vote on player decisions for the Hexagon Cup team.

Ana Valdovinos, CEO of Ticketmaster Spain, points out: “Buying tickets is a very emotional experience, which begins when the event is announced, and finishes weeks or months after, when the event takes place.”


“With this partnership, Padel fans will benefit from an intuitive and innovative technology to buy tickets and to attend the event. Thanks to Ticketmaster, for example, they will be able to use their mobile devices to manage their tickets and enter the venue.”

Key benefits of the Hexagon Cup and Ticketmaster partnership include:

User-Friendly Platform: Ticketmaster makes it easy for fans to browse, select, and purchase ticket packages tailored to their preferences.

Flexible Ticket Packages: Attendees can choose from a variety of ticket packages, including single-day passes and VIP experiences, allowing for a customizable event experience.

Secure Purchasing: Ticketmaster ensures fans can purchase tickets with confidence, knowing their transactions are safe and protected.

Real-Time Updates: Ticketmaster will provide real-time updates and notifications, keeping fans informed about event details, schedule changes, and any additional information related to The Hexagon Cup.

Spanish superstars Paquito Navarro, who holds 25 World Padel Tour titles, was World Number 1 in 2019, and a World Champion with the Spanish National Team, and current World Number 1 Alejandra Salazar, a six time-time World Champion with 52 World Padel Tour titles, are the event’s first confirmed players. Both will represent the Hexagon Cup team as its franchise players.

Once all six teams have revealed their franchise player pairings over the coming weeks, these players will select their four team mates; one male, one female, and two ‘next gen’ during the Player Draft, taking place in late November.

The tournament itself will see the six teams split into two qualifying groups. These two groups will do battle in a series of head-to-head matches. Only the top two teams from each group will advance to the Finals Weekend, where the inaugural Hexagon Cup champions will be crowned and claim the top share of the one-million-euro prize pot.  

More updates on the Hexagon Cup teams, players and partners will be revealed over the coming weeks. Follow @HexagonCup social channels for all the latest news.

About Hexagon Cup

Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million euro prize fund.

The inaugural Hexagon Cup event will take place at Madrid Arena, in February 2024. For further updates follow @HexagonCup on Instagram, X, and LinkedIn.  

About Ticketmaster 

Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through our official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets each year in more than 30 different countries. Ticketmaster is part of Live Nation Entertainment (NYSE: LYV).