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January 16, 2024

Hexagon Cup Announces Bullpadel as New Official Sports Sponsor of the Tournament

By the Hexagon Cup team

The number 1 brand in the international padel scene, which includes professional players such as Paquito Navarro, Martín Di Nenno, Alejandra Salazar, and Gemma Triay in its ranks, will be part of this inaugural edition of the Hexagon Cup.

Madrid, January 15, 2024 - Hexagon Cup, the new padel tournament whose mission is to transform the sport of 20 x 10, announces Bullpadel as the official sports sponsor of the tournament to be held at Madrid Arena from January 31 to February 4.

As part of this agreement, the number one international padel brand will have brand presence during the tournament (screen, Fan Zone, and VIP area) and in promotional activities held in the weeks prior, such as the padel court set up by Hexagon Cup in Plaza de Colón this week. Thus, Bullpadel reinforces its positioning as the leading brand in the sport of padel by adding this sponsorship agreement to those it already has at the federation level with the communities of Madrid, Catalonia, and Extremadura, as well as the Spanish Padel Federation.

"From Hexagon Cup, we are delighted to have Bullpadel as one of the official sponsors of this first edition. We want this tournament to become a tribute to this sport,

and what better way to do that than to have one of the historic padel brands by our side," says Enrique Buenaventura, founder and member of the board of directors of Hexagon Cup.

Alfredo Peñalver, CEO of Bullpadel, states that "For Bullpadel, it is a pride to be part of the Hexagon Cup. As the world's number 1 padel specialist brand, we have a duty to support this innovative tournament that has come to revolutionize padel."

A Star-Studded Tournament to Elevate Padel to Another Level

Born under the motto "For the Fans. For the Players. For the Game", the Hexagon Cup is an innovative padel tournament where the world's best male, female, and Next Gen players compete together in teams for a stunning prize of one million euros, creating an exciting team competition and a unique experience for fans.

The teams include the Rafa Nadal Academy Team powered by Richard Mille, Robert Lewandowski's RL9 Team, Andy Murray's Ad/vantage Team, Eva Longoria's ElevenEleven Team USA, and Carlos López-Lay and María Esteve's Team Bella Puerto Rico. In addition, the tournament will feature a constellation of stars including Paquito Navarro, Martín di Nenno, Alejandra Salazar, Gemma Triay, among others.

During the tournament itself, the six teams will be divided into two qualifying groups and compete in a series of exciting head-to-head matches. Only the top two pairs from each group will advance to the final weekend phase, where the inaugural champion of the Hexagon Cup will be crowned, with a prize pool of 1 million euros at stake.

The first edition of the Hexagon Cup will take place at the historic Madrid Arena from January 31 to February 4. The event will include an attractive Fan Village with autograph signing sessions, player training areas, live concerts, entertainment, shops, exhibitions, food trucks, and high-quality gastronomic options. First-class VIP hospitality experiences will also be offered, all designed to provide sports and entertainment fans with a truly unforgettable experience.
Tickets for this historic first edition of this star-studded event are already available from 20€ at

About Hexagon Cup

Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million euro prize fund.

The inaugural Hexagon Cup event will take place at Madrid Arena, from 31 January to 4 February, 2024. For further updates follow @HexagonCup on Instagram, X, and LinkedIn.

About Bullpadel

Bullpadel was born in 1995 out of the ambitious concerns of several Argentine and Spanish professionals. In 2055, Aguirre y Cia. S.A. took over the brand, changing the logo and systematizing the design and production processes.
The Spanish brand, positioned as number 1 in the international padel arena, includes professional players who are the image of its various campaigns, such as Paquito Navarro, Martín Di Nenno, Fede Chingotto, Alejandra Salazar, Gemma Triay, Delfina Brea, Sofía Araújo; recently joined by player Jessica Castelló.
Bullpadel maintains various agreements with federative entities in Spain, sponsoring the Spanish Padel Federation and the Madrid, Extremadura, and Catalan Federations.