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January 15, 2024

Hexagon Cup Announces Bipi as the New Official Sponsor of the Tournament

By the Hexagon Cup team

Madrid, 15 January 2024 – Hexagon Cup, the new padel tournament aiming to transform the sport of 20x10, announces Bipi as the new Official Sponsor of the tournament to be held at Madrid Arena from 31 January to 4 February.

The vehicle subscription company will have brand presence during the tournament and in some of the promotional activities in the preceding weeks.

As part of this agreement, the vehicle subscription company will enjoy brand presence during the tournament (screen, Fan Zone, and VIP area) and in the promotional activities to be held in the weeks leading up to it, such as the padel court set up by Hexagon Cup in Plaza de Colón.

"Hexagon Cup is delighted to have Bipi as one of the official sponsors of this inaugural edition. We share their innovative spirit and commitment to padel," states Enrique Buenaventura, founder and member of the Hexagon Cup's board of directors.

Saúl Alonso, CMO of Bipi, acknowledges, "At Bipi, we are thrilled to support a project like this. Our commitment to sports, specifically padel, and new formats like the Hexagon Cup, perfectly aligns with our vision of breaking the mould."
The vehicle subscription company, founded in 2017 with the goal of digitalising the automotive sector in Spain with a pioneering service, is now also present in countries such as France, Italy, the Netherlands, England, and Germany.

It's worth noting that Bipi has been supporting this sport for years. Its BipixPadel team includes players like Javi Rico, Coki Nieto, and Juan Martín Díaz, who, with the exception of Rico, will participate in this first edition of the Hexagon Cup. For Juan Martín Díaz, it will also be his last professional tournament before retirement. Jaime “Chipi” has also recently joined the company's team.

A Tournament of Stars to Take Padel to Another Level

Born with the motto "For the Fans. For the Players. For the Game", the Hexagon Cup is an innovative padel tournament where the world's top male, female, and Next Gen players compete together in teams for an impressive prize of one million euros, creating an exciting team competition and a unique experience for fans.

The teams include the Rafa Nadal Academy Team powered by Richard Mille, Robert Lewandowski's RL9 Team, Andy Murray's Ad/vantage Team, Eva Longoria's ElevenEleven Team USA, and Carlos López-Lay and María Esteve's Team Bella Puerto Rico.

For the players, tournament fans can enjoy a constellation of stars including the world's number one pair, Arturo Coello (Team Bella Puerto Rico) and Agustín Tapia (RL9 Team), who this time will face each other in opposing teams, as well as "The Super Kids" Stupaczuk (Rafa Nadal Academy, powered by Richard Mille) and Di Nenno (Team AD/vantage). In the women's draw, Paula Josemaría (ElevenEleven Team USA) and Ariana Sánchez (RL9 Team) will face off. In addition, Paquito Navarro, Juan Martín Díaz, Alejandra Salazar, Delfina Brea, Bea González, Fernando Belasteguin, and Luciano Capra, along with the most promising prospects of the next generation, will be the main attractions of the tournament.

During the tournament itself, the six teams will be divided into two qualifying groups and will compete in a series of thrilling head-to-head matchups. Only the top two pairs from each group will advance to the final phase weekend, where the inaugural champion of the Hexagon Cup will be crowned, with a prize pool of 1 million euros at stake.

The first edition of the Hexagon Cup will take place at the historic Madrid Arena from 31 January to 4 February. The event will include an attractive Fan Village with autograph signing sessions, player training areas, live concerts, entertainment, shops, exhibitions, food trucks, and high-quality gastronomic options. First-class VIP hospitality experiences will also be offered, all designed to provide sports and entertainment fans with a truly unforgettable experience.
Tickets for this historic first edition of this star-studded event can already be purchased from €20 via

About Hexagon Cup

Under the motto “For the Fans. For the Players. For the Game”, this revolutionary competition was born with the ambition of offering a new and disruptive approach, as well as the firm purpose of transforming the sport of padel. To do this, it has designed a completely new format in which six teams made up of three couples each (one male couple, one female couple and one made up of stars of the future) will compete to win a one-million euro prize fund.

The inaugural Hexagon Cup event will take place at Madrid Arena, from 31 January to 4 February, 2024. For further updates follow @HexagonCup on Instagram, X, and LinkedIn.