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January 19, 2024

Alpine Named Automative Partner of Hexagon Cup

By the Hexagon Cup team
  • Alpine and the Hexagon Cup are pleased to announce the signature of a partnership agreement.
  • Alpine thus becomes the official Automotive sponsor of theHexagon Cup, a brand new and innovative team padel tournament featuring the world greatest players.
  • The first edition of the tournament will take place from January31st to February 4th, 2024, at Madrid Arena (Spain).

Alpine continues is investment into padel, a dynamic and spectacular sport that perfectly matches the brand's DNA of sportive performance, lightness, and agility. As part of this partnership, the Alpine brand will benefit from numerous activations and high visibility within the Madrid Arena (Spain).

The Alpine logo will feature on the nets and sides of the main courts. The Alpine A290_β show car will be on display during the tournament from 31st January to 4th February 2024. Finally, a dedicated stand for the brand, identifiable by the display of an Alpine A110, will welcome the public on site.

“The choice of Alpine's partnership with the Hexagon Cup was an obvious one. It is part of our ongoing investment in Padel, following our presence at the Greenweez Paris Major at Rolland Garros, with a new competition format with mixed players and the new generation. Passion and team spirit are values at the heart of Alpine’s DNA and I can’t wait to participate to this spectacular competition and announce our Alpine Padel Team ambassadors”, explains Antonino Labate, Alpine VP Sales, Marketing & Customer experience.

"We are very proud to announce this partnership with Alpine as the Official automotive sponsor of the tournament. We are excited about the opportunity to work together to offer fans an unforgettable experience that combines the best of motorsport and padel. This sponsorship reflects Hexagon Cup and Alpine's commitment to excellence, innovation, and passion for challenges, said Carlos Almazán, Sporting General Manager at Hexagon Cup.

About Alpine

Founded in 1955 by Jean Rédélé, the brand has set itself apart with its French-style sports cars. In 2018, the brand presented the new A110, a sports car faithful to Alpine's timeless principles of compactness, lightness, agility and driving pleasure. The Alpine Business Unit was created in 2021 and thus became the brand dedicated to innovative, authentic, exclusive sportscars of the Renault Group, benefiting from the heritage and craftsmanship of its historic plant in Dieppe and the Alpine Racing and Alpine Cars teams engineering mastery.

About Hexagon Cup

Born under the slogan "For the Fans. For the Players. For the Game", the Hexagon Cup is an innovative padel tournament in which the world's best male, female and Next Gen players compete together in teams for an impressive prize pool of one million euros, creating an exciting team competition and a unique experience for fans. More information at