Hexagon Cup, the innovative team-based padel tournament, announces K-Way®, the iconic brand specialising in technical, urban and functional apparel, as the official clothing partner for the event, which will take place at Caja Mágica, Madrid, from January 28 to February 1.
Hexagon Cup and K-Way® share a common commitment to sporting excellence, innovation and quality. The brand is known for its practical spirit, timeless design and ability to combine style and performance — values that align naturally with the Hexagon Cup philosophy.
Tournament staff uniforms — including the executive team, operational staff and hospitality personnel, among others — will feature some of K-Way’s most representative garments, combining functionality, comfort and a distinctive style. In addition, the brand will have its own activation within the competition venue, along with various surprises and fan-focused activities for padel enthusiasts.
Astrid Thams, Commercial Managing Director of Hexagon Cup, reaffirmed the partnership: “The addition of K-Way® strengthens the identity of the Hexagon Cup as an event that goes beyond competition. We share the same vision: bringing together sport, innovation and style in a modern, urban environment. K-Way® is a brand with a highly recognisable history, but also with an exceptional ability to reinvent itself, making it a perfect fit with the disruptive and contemporary spirit that defines the Hexagon Cup.”
Hexagon Cup and K-Way® aim to offer products that not only adapt to everyday needs, but also reflect the authenticity, originality and modern spirit that characterise the tournament. A perfect partnership for an event born with a revolutionary team-based format and a clear ambition to continue driving and elevating padel on the global 20x10 stage.